Castanea Partners has appointed Jeffrey F. Rayport as operating partner.
Rayport has over 20 years of executive experience in information and marketing services.
Prior to Castanea, he was the founder and chairman of Marketspace, a strategy practice that works with companies to reinvent how they interact with customers and markets.
Previously, Rayport was a faculty member at Harvard Business School where he developed and taught the first e-commerce course in the US. He continues to teach in various executive programmes at the school.
Robert Smith, managing partner of Castanea, says: “As an operating oriented private investment firm, adding Jeffrey to our team presents an extraordinary opportunity. He will add to our unique level and depth of operating expertise. He has intellectual leadership and specific experience within the information, consumer facing and marketing service sectors and greatly enhances our ability to add value in supporting our portfolio companies.”
