MMC Ventures, the growth company investor, has invested GBP1.5m in AlexandAlexa, an online retailer for luxury children’s wear.
The company sells premium brands such as Ralph Lauren, Burberry, Little Marc Jacobs and Junior Gaultier.
MMC is taking a significant minority stake in the business.
The company is forecast to turnover GBP40m by 2014 through international expansion.
AlexandAlexa is a family owned business that was founded in September 2007 by husband and wife team Alex and Alexa Theophanous. AlexandAlexa currently stocks over 75 luxury and premium brands, offering fashion, shoes, toys, books and accessories for children aged zero to 12 years.
Rory Stirling, investment manager at MMC Ventures who joins the board of the company, says: “MMC Ventures invests in fast-growing UK companies and AlexandAlexa is a unique business that has demonstrated significant growth since it was founded in 2007. We work in partnership with the businesses we invest in and we are able to offer operational, financial and strategic support. AlexandAlexa has a strong track record in the retail sector and we look forward to driving international expansion and taking the business to the next level.”
Alex Theophanous adds: "My wife, Alexa, and I are incredibly excited to see our online concept develop into a global brand over such a short period of time. We continue to take an active role in leading the business with the strong management team and we are confident about accelerating the brand proposition further, over the next five years."
