ActivePath, developer of ActiveMail Interactive Email and Messaging solutions, has secured a USD10 million financing round led by Battery Ventures and Gimv NV, with participation from existing investors including Genesis Partners.
ActivePath will deploy the capital to accelerate product development and drive sales and marketing penetration in the Americas and Europe. In connection with the funding, Scott Tobin, General Partner at Battery Ventures, and Steven Coppens, partner at Gimv’s Venture Capital team, will join ActivePath’s Board of Directors.
“Email marketing is an enormously huge and rapidly growing market that’s on the cusp of a major transformation. Whether it’s commercial or personal banking, bill pay or just about any transaction over the web, all of the processes for making them efficient and customer friendly converge with ActivePath’s solution,” said Scott Tobin, Battery Ventures General Partner. “We’re thrilled to be backing such a sharp and experienced team, and are anxious to get to work helping the company build and successfully scale into its next phase of growth.”
“We are thrilled with this opportunity, as it will change the use of email as we know it,” said Steven Coppens (pictured), partner at Gimv’s Venture Capital team. “Gimv is always on the lookout for technologies that improve the interaction between companies and their customers. ActivePath’s interactive email is doing this exactly by providing its clients with an unprecedented user experience.”
“ActivePath technology is revolutionizing email messaging and enabling companies to have more profitable interactions and transactions with their customers,” says ActivePath CEO, Renan Levy. “Our unique technology is attracting attention and gaining adoption with banks, credit card issuers, ecommerce companies and other email senders in the Americas and EMEA. With this round of funding, we are honored to welcome Battery Ventures and Gimv as investors and to our Board of Directors. We look forward to their involvement as we continue to build momentum and grow our customer base in both the Americas and Europe.”
ActivePath’s unique, patent-pending technology delivers a push email channel that enables banks, card issuers and ecommerce companies to provide a far higher level of service to customers by delivering secure real-time, interactive and personalised offers that drive interaction and transactions. ActivePath gives institutions a competitive edge – a whole new way to provide a full range of secure, interactive, 24/7 banking and other services at the customer’s convenience via desktop, laptop, mobile and i-devices, resulting in cost effective and more efficient, targeted products and cross-sales for enhanced customer acquisition and retention.
