Practice Plan, a leading UK provider of membership plans and other support services to dental practices, backed by UK private equity house Dunedin, has made two transformational acquisitions; Isoplan, a UK dental plan provider, and Medenta, the market leader in dental patient finance.
Based in Oswestry, Shropshire, Practice Plan is known for its innovative approach to helping dental practices grow their customer bases by offering marketing, business and consultancy support, in addition to providing practice branded dental membership plans.
These acquisitions form part of an active business expansion strategy, demonstrated by the company’s exceptional growth since Dunedin made its original investment in 2005.
The acquisition of Isoplan will mean that Practice Plan can expand its UK national footprint and extend its wide service offering to Isoplan members. Furthermore, as a result of the marriage between Practice Plan and Medenta, the combined company will be able to strengthen its offering to dental practices so that its members can make the most of market opportunities.
Dental patient finance is a growing market and is increasingly relevant to many dental practices. In tough economic conditions, it allows patients to spread the cost of their treatment, while demand for restorative and cosmetic dentistry is predicted to grow substantially in the next 10 years.
Nick Dilworth, Managing Director of Practice Plan, says: “Practice Plan has an established reputation for investing in growth in order to provide the best possible service and expertise to its members. The successful acquisitions of Isoplan and Medenta are representative of our wider investment strategy and our ongoing commitment to supporting the business of dentistry.”
Oliver Bevan, Investment Manager at Dunedin who sits on the board of Practice Plan, says: “Enjoying a market leading position, Practice Plan has consistently focused on growth – both organically and by acquisition, expanding rapidly since we originally invested six years ago. This is a core element of Dunedin’s approach to investing: we look for businesses with great potential and work with strong management teams to create value.”
