William I Campbell, New Silk Route

New Silk Route adds senior operating adviser

New Silk Route, an Asia-focused private equity and growth capital firm founded in 2006 with USD1.4bn under management, has appointed William I Campbell as senior operating adviser.

Campbell (pictured) has held leadership roles at the many of the world’s largest companies. His new role at New Silk Route will involve identifying global opportunities for the firm’s robust portfolio of investments.

Parag Saxena, founder and chief executive of New Silk Route, says: “We are fortunate to have someone of Bill’s stature at NSR. His experience leading global businesses, such as Citicorp’s global retail franchise and Philip Morris’ packaged goods business in Asia, will be helpful to NSR’s portfolio companies.”

“I am pleased to be joining the talented team at New Silk Route,” says Campbell. “Having spent the bulk of my career focused on growing leading businesses on a global scale I can attest to the significant potential of India and the Indian consumer. New Silk Route has a strong portfolio of investments that have the potential to attract international investors and companies looking to take advantage of India’s growth potential.”

Campbell is the former chairman of the card services unit of JPMorgan Chase, where he was most recently a senior adviser to the chairman and chief executive. From 2005 to 2007 he served as chairman of Visa International, leading the organisation to its IPO in 2008.

Prior to his executive roles at JPMorgan Chase and its predecessors, Campbell oversaw Citigroup’s global consumer business and also spent 28 years at Philip Morris where he served as chief executive officer of Philip Morris USA and president of Philip Morris Asia Pacific.

He currently serves as president of Sanoch Management, a consulting and investment firm. He also serves as a senior adviser to JPMorgan Chase.

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