Northzone has acquired an additional 11 per cent of Trustpilot, a provider of retailer reviews, from the Danish governmental seed investment vehicle DTU Symbion Innovation.
This brings Northzone’s holding in Trustpilot close to 35 per cent post transaction, making it one of the two largest investors in the company.
Founded in Copenhagen, Trustpilot has experienced growth in many major markets including the US, UK, Germany, Italy and France. Trustpilot has more than six million reviews of 100,000 merchants available on the site and the number of reviews grows rapidly with the community of active reviewers expanding globally.
“We want to create the best, most trustworthy place online for consumers to share their shopping experiences. We’re thrilled to be working toward this mission with a great team of experienced investors and advisers – Northzone being one of the most active board members,” says Peter Mühlmann, chief executive and founder of Trustpilot.
“Trustpilot has performed really well, and we are happy to have the opportunity to own more of this great company,” says Gregers Kronborg, Northzone general partner leading the investment in Trustpilot.
Northzone led Trustpilot’s previous investment round in September 2011.
