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PARTNERS+simons secures investment from Baird Capital Partners

PARTNERS+simons, a brand communications company specialising in the healthcare and financial services industries, has secured an investment from Baird Capital Partners.

The investment by Baird Capital Partners will enable PARTNERS+simons to expand on its services as the changing landscape in both healthcare and financial services remain prominent on the national agenda.

The company plans to build or acquire additional capabilities in public relations, direct-to-consumer marketing, data-driven analytics and CRM, social media, mobile and tablet applications, and patient engagement.

“There is enormous opportunity to develop even more comprehensive, cross-channel communications models for our clients, and this partnership with Baird Capital Partners will help us realise that," says Tom Simons, founder of PARTNERS+simons.

PARTNERS+simons has pioneered a Reform Readiness practice for health insurers and healthcare providers in response to Massachusetts’ landmark healthcare reform legislation. Concurrently, as trust in the financial services industry has eroded, the company has developed a similar practice for banks, insurers and investment product providers. Both practices have helped companies improve brand awareness and market share while building consumer trust.

“Consumers are demanding more transparency and better communication from healthcare and financial services companies. PARTNERS+simons has been at the leading edge of helping companies communicate their offering and value to consumers. The company has a strong management team, a diverse client portfolio, talented senior-level people and deep domain expertise. We are thrilled to be supporting the PARTNERS+simons team in providing state of the art solutions, furthering a tradition of excellent client service," says Randy Mehl, partner at Baird Capital Partners.

Simons will remain chairman of the company, and Tony Cotrupi will continue to serve as president and run day-to-day operations.

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