Wed, 05/12/2012 - 14:33
Bertram Capital has made a growth investment in Paula's Choice, a skin care and cosmetics company with distribution in 50 countries around the world.
Paula's Choice is known for its content-driven ecommerce platform offering proprietary products, extensive skin care research, and exclusive reviews of more than 45,000 products from other brands.
Hailed by Oprah Winfrey as the "Cosmetics Cop", founder Paula Begoun has grown the company from a single book, Don't Go to the Cosmetics Counter Without Me, to an online resource for skin care and makeup products and advice. Begoun will continue to play an instrumental role as the company's founding shareholder and chief executive.
"We were approached by a number of firms over the past year and were looking for a financial and strategic partner that shared our vision and enthusiasm for the Paula's Choice brand," says Begoun. "We were impressed with Bertram Capital's unparalleled ability to leverage their own technology team as well as their commitment to build the brand responsibly. This partnership will enable us to re-invest in our business so we can continue to pursue our mission to help consumers around the world take brilliant care of their skin. We are excited to join forces with the Bertram Capital team as we move forward in the evolution of our company and brand."
Paula's Choice represents Bertram Capital's third investment in a high-growth consumer brand and the firm's ninth platform investment overall.
"Paula and her team have built an impressive organisation around a brand that stands for excellence and efficacy, and have differentiated themselves in a highly competitive consumer category," says Jeff Drazan, Bertram Capital's managing partner. "We are honoured that Paula selected Bertram Capital as her partner to further build Paula's Choice as both a brand and a premier online destination."
The Bertram Capital team was introduced to Paula's Choice by Partnership Capital Growth Advisors, a San Francisco-based full-service investment bank focusing exclusively on the healthy, active and sustainable living marketplace.
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