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Silverfleet Capital backs EUR65m buyout of La Fée Maraboutée

Silverfleet Capital, the European private equity firm, has acquired La Fée Maraboutée, a French wholesaler and retailer of women’s fashion, for EUR65m.

The founder of the company and its joint-chief executives are also making a significant investment alongside Silverfleet Capital.
Founded in 1996 in Roanne, which is located west of Lyon, by its founder and current head designer, Jean-Pierre Braillard, La Fée Maraboutée is a women’s fashion brand that is distributed by 1,700 French and international wholesale partners, as well as a store network of 90 outlets including 35 own and affiliate stores and 55 franchise stores (37 of which are in China). Approximately 35 per cent of total sales are to customers based outside France.

Since 2010 the company’s sales have grown by circa 36 per cent. In the year ended December 2012 the company will have generated sales of EUR46m, 80 per cent of which will be from its wholesale business and 20 per cent from its own retail organisation.

Georges Spitzer, a French retail executive and former chief executive of Givenchy and Du Pareil au Même, will join the supervisory board as chairman and he has also invested in the company.

Maïré Deslandes, joint head of Silverfleet Capital’s Paris office who led the investment alongside her colleague, Alexandre Lefebvre, says: “We are very impressed by the La Fée Maraboutée brand and collections which have an elegant, timeless appeal while also being both good quality and affordable, features which mean that the company has a strong and loyal customer base both in France and internationally.”

Thierry Pérusat, chief executive of La Fée SAS, says: “Since Jean-Christophe and I arrived at the company in 2010, we have been able to significantly develop the concept of La Fée Maraboutée created by Jean-Pierre. All three of us are now very much looking forward to continuing this success story together with Silverfleet Capital, who not only bring the resources of a strong European financial partner but also have a long and successful track record in the retail sector.”

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