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Encore Consumer Capital closes second fund

Encore Consumer Capital, a consumer goods focused private equity firm, has closed its second fund with USD211m of commitments, exceeding its target fund size of USD200m.

Encore was founded in 2005 by experienced investors Robert Brown and Scott Sellers, and industry executive Gary Smith.

Encore Consumer Capital Fund II will continue to invest in lower middle market companies with leading positions in attractive segments of the consumer products industry.

The San Francisco-based firm secured commitments from a diversified investor base with the majority of commitments coming from investors in Encore Consumer Capital’s USD175m first fund. Encore II’s investors include endowments and family offices, insurance companies, fund of funds, and pension funds.

“We are extremely pleased to have the strong support of our existing investors as well as new investors for Fund II. The high calibre of our investor base provides us with long term partners and advisors which are critical to our continued success and ability to execute unique transactions in the consumer products space,” says Sellers.

Encore II’s strategy will remain identical to that of Encore’s first fund.

“Our firm is uniquely positioned due to our focus on companies with between USD10m and USD100m in revenues and our ability to bring operating expertise to the table. Partnering with successful entrepreneurs and family-owned businesses to bring them insightful counsel, growth strategies, and opportunities for liquidity is our hallmark,” says Brown.

Encore maintains an exclusive partnership with Encore Associates, a firm that offers guidance to food and consumer products companies.

Encore used MVision Private Equity Advisors as placement agent and Latham & Watkins as fund counsel.

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