Prodealcenter has completed a EUR1m fundraising round with Omnes Capital.
The investment will allow the company to boost its development by pursuing commercial and marketing efforts and expand its catalogue.
Created in 2010, Prodealcenter is a specialist in agricultural spare parts e-commerce and has recently experienced a strong growth of both its turnover and its customer base.
This first financing round will allow the company to support and accelerate its development, extend its range of products for customers in France and abroad.
The company now has the ability to pursue the recruitment of key talents in marketing and logistics and boost its branding.
After this operation, the company’s founder Alexandre Richard and his partners still hold a large majority stake of the company.
Richard says: “This operation allows us to accelerate our development while maintaining our independence. This financial autonomy guarantees our agility, our proximity with our clients and the reliability of our service. We are keen to guarantee these values that mark the strength of our company over the past three years and that justify the trust our clients grant us.”
Xavier Brunaud, investment manager, Omnes Capital, says: “In a short time, Prodealcenter has been able to position itself as the leader, in France, in the online distribution of agricultural spare parts. What could have been perceived originally as a niche market proves to be an extremely significant one, where one can find farmers always at the cutting edge of mechanization and productivity. We have been seduced by the enthusiasm and efficiency of Alexandre Richard and are very happy to support Prodealcenter in this new step in its development aiming at structuring the company to support its important growth.”
