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Segulah IV’s portfolio company eTRAVELi acquires Flygresor.se

Nordic online travel agency group European Travel Interactive (eTRAVELi) is expanding its operations through the purchase of the price comparison website Flygresor.se.

Through the acquisition, the group is stepping into a new submarket and further bolstering eTRAVELi’s position in the market.
 
eTRAVELi is continuing to grow by acquiring Svenska Resenätverket AB, which includes the price comparison website Flygresor.se.
 
”Flygresor.se is a strong brand and offers an excellent service today. Where eTRAVELi is concerned, the takeover represents a step into a new market segment, and with us as its owners, Flygresor.se will enjoy further expansion opportunities,” says Ralph Axelson, CEO of eTRAVELi.
 
Since it was founded in 2006, Svenska Resenätverket AB has become the leader in travel price comparison in Sweden.
 
"We're delighted to become a part of eTRAVELi, which is the leading online travel agency group in the Nordic region. It will be an exciting period for the company, enabling us to further develop," says Olov Lindberg, CEO of Svenska Resenätverket AB.
 
Svenska Resenätverket will be run as a separate company with its own management and board. 

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