Encore Consumer Capital sells Zuke’s to Nestlé Purina PetCare
Private equity firm Encore Consumer Capital has completed the sale of its portfolio company Zuke’s, a marketer of premium dog and cat treats, to Nestlé Purina PetCare Company.
Scott Sellers, managing director of Encore Consumer Capital, says: “Encore is thrilled to have been a part of developing Zuke’s into a leading brand of premium pet treats in the pet specialty channel. While we will miss working with the incredible management team at Zuke’s, we are excited that Zuke’s will continue to offer the highest-quality pet treats under the stewardship of a trusted organization like Nestlé Purina PetCare.”
Zuke’s founder Patrick Meiering says: “I could not have asked for a better partner than Encore to help take Zuke’s to the next level. Encore helped recruit world-class management and sales talent to drive the growth of the Zuke’s brand while staying true to Zuke’s mission of fostering active and healthy devotion between people and pets.”
Zuke’s was founded in 1995 on the realisation that pets need healthy treats just as much as people do. Named after founder Patrick Meiering’s loving chocolate lab, Zuke, the company is dedicated to creating tasty, healthful, treats and chews that meet the unique nutritional needs of dogs and cats to keep them performing at their best. Zuke’s is based in Durango, Colorado.
Cascadia Capital acted as financial advisor for Zuke’s and Brownstein Hyatt Farber Schreck acted as legal counsel.
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