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High Road portfolio company BlueSpire acquires senior living marketing company


High Road Capital Partners’ portfolio company BlueSpire Strategic Marketing has added Martino & Binzer to its family of companies.

BlueSpire is a provider of strategy, technology, and content solutions for the healthcare and financial services industries.
 
Martino & Binzer is a provider of integrated marketing, sales consulting, and technology services to the senior living and continuing care retirement community service sector. 
 
“Senior living communities are increasingly relying on sophisticated marketing services, such as those provided by Martino & Binzer, to build brand awareness, increase occupancy, and drive census. Martino & Binzer’s customer base makes it a natural partner for BlueSpire.  Both companies bring complementary know-how in overlapping markets and highly regulated industries,” says Jeff Goodrich, High Road partner.
 
“This combination expands BlueSpire’s range of digital marketing services and enhances our ability to reach the important senior demographic for our healthcare and financial clients,” says Kathryn Hammond, chief executive officer of BlueSpire.
 
Hammond will serve as CEO of the combined business. 
 
“We are extremely excited to partner with the BlueSpire team to extend a broader range of services to our core client base,” says Dave Martino, president of Martino & Binzer.
 
Martino, who will remain president of the Martino & Binzer business, and other members of the company’s management team made an equity investment in the transaction alongside High Road. 
 
The transaction closed on 21 February 2014. Financing was provided by Fifth Third Bank. Transaction consideration was not disclosed. 

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