Marketing

CMS advises on sale of Sociomantic to dunnhumby

Berlin-based sociomantic labs has been acquired by dunnhumby Ltd, a subsidiary of the London listed Tesco, the world's third largest retailer.

Sociomantic offers real-time bidding advertising solutions for online advertisers in 60 countries.
 
An international team at CMS, led by partners Jörg Zätzsch and John Hammond, advised the founders of Sociomantic on the sale, which is one of the largest exits to date in the German start-up scene.
 
"The German start-up landscape is still pretty attractive for both domestic and foreign investors. For Berlin's entrepreneurs, this is a landmark transaction," says Zätzsch.
 
Sociomantic was established in 2009. Since then, the company and its founders have been advised by CMS. Prior to the sale, the company was completely self-funded with no external investment. Sociomantic has been profitable since its incorporation and today employs more than 200 professionals in 16 offices worldwide, with a turnover of over USD100m in the last financial year. The company provides e-commerce marketers with programmatic display advertising solutions for online, mobile and social.
 
dunnhumby is based in London and employs around 2,200 people in Europe, Asia, and the Americas and analyses data for more than 400 million customers. 

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