Chocolate

Abraaj Group invests in Kool Food

The Abraaj Group has, through one of its funds, acquired a stake in Kool Food, a Moroccan chocolate confectionery manufacturer based in Casablanca.

Kool Food was founded in 2010 by entrepreneur Anas Lahlou and specialises in developing, producing and selling chocolate confections, powder drinks as well as other sweet and salted food products under its own brand.
 
Kool Food offers several categories of products which are sold locally as well as exported to countries in the Maghreb region, including Algeria and Tunisia. The company is one of the few chocolate-based product manufacturers in the region targeting the fast-growing mass consumption market with affordable products.
 
Abraaj will draw on its investment expertise and strong networks across the MENA region to consolidate Kool Food’s market-leading position in Morocco and advance its international distribution strategy. The group also will seek to enhance Kool Food’s offerings with new products in the near term and additional complementary products in the medium term through financing an ambitious investment programme.
 
Tarek Kabil, partner at The Abraaj Group, says: “Kool Food is well-positioned in the Middle East and North Africa region as a successful local producer of quality chocolate confectionery products affordable to the region’s burgeoning consumer classes. By building out Kool Food’s current product offering with attractive new products and extending its pan-regional distribution, Abraaj will catalyse the company’s growth into one of the leading chocolate confectionery players in the region.”
 
Anas Lahlou, founder and CEO of Kool Food, says: “Partnering with Abraaj will accelerate Kool Food’s growth, building on our hard work over the last four years to develop this company into a leading confectionery brand recognized for making popular chocolate products. We are extremely excited about the opportunity to take Kool Food to the next level and look forward to working with the Abraaj team.”

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