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KKR invests in Afriflora

Kohlberg Kravis Roberts (KKR) has invested in Afriflora, a Dutch company operating in Ethiopia with 450 hectares of land and 8,700 employees and the world's largest producer of fair trade roses.

The deal is the US private equity firm’s first in Africa.
The Barnhoorn family, a father and his two sons, will remain active as management after the transaction.
Marktlink Mergers & Acquisitions advised the Barnhoorn family in the course of this transaction.
During the entire process, Marktlink had a coordinating role, including advising the Barnhoorn family on finding the right investor. Marktlink was responsible for the preparation phase, identifying and approaching interested parties, conducting the negotiations, due diligence and legal guidance.
Tim van der Meer of Marktlink Mergers & Acquisitions says: "We are seeing an increase in investor interest in the African continent. Agri-business companies in particular can take advantage of this interest. Afriflora is a special company. Its sincere societal involvement, combined with an innovative commercial vision of the growers' profession, has resulted in a special, fast-growing company which is extremely successful in all aspects. As advisor to the Barnhoorn family we were able, after a preparation period of several months, to contact a number of foreign investors, KKR in particular. We knew that KKR wanted to invest in companies that are active in Africa. Although several other parties showed an interest, it became quickly clear that KKR would be the ideal investor for this company. Through this transaction, KKR is acquiring its first direct investment on the African continent." 

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