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Traity, which enables individuals to own their own online reputation, has secured a USD4.7 million Series A investment led by ACTIVE Venture Partners.
The investment was led by ACTIVE Venture Partners through its Amerigo Innvierte Spain Ventures Fund , together with Horizons Ventures, the venture investment arm of Li Ka-Shing; KRW Schindler Private Ventures with Philipp Schindler as a cornerstone investor; Bertelsmann Digital Media Investments (BDMI); Lanta Digital Ventures; 500 Startups; Lisa Gansky, US entrepreneur; Juan Lopez, chief digital officer at Pearson; Matthew Bothner, chair of HR and leadership at ESMT; and Dalibor Siroky, Australian entrepreneur.
Traity’s purpose is to empower people across the world by enabling them to trust one another in a safe and transparent environment as part of the growing collaboration economy, reducing risk and increasing peace of mind.
The Traity online community sets the reputation standard, helping people to maintain the time and effort they have spent in establishing their credentials and delivering an accurate online reflection of their skills, their reliability and their personality qualities.
Founded in Spain and San Francisco by entrepreneurs Juan Cartagena, Jose Ignacio Fernandez and Borja Martin in 2012, Traity will use the new investment to support its dual approach to expansion. The first element of this is to further populate the consumer focused reputation passport on which people can build, manage and most importantly, own their reputation; and the second is to partner with collaboration economy businesses so that users can leverage and use their reputation anywhere, whilst supporting start-ups in building trusted communities that enable their users to transact more often, quickly and safely.
“We aim to help in creating a world where we can trust one another, by building a reputation standard," says Cartagena. “In order to do that we must grow a community around personal reputation that is exceptional, both in terms of the detail, the accuracy and the depth of information as well as the opportunity for collaboration economy businesses to benefit from early involvement and assist them in verifying their own users in ways that help them to transact safely and without friction. The new funding enables us to expand our world class team to propel the Traity community, which we hope will be hugely beneficial to society as a whole.”
Christopher Pommerening, founding partner at ACTIVE Venture Partners, says: “Traity is setting the worldwide reputation standard and we are very excited to support the team on their inspiring mission. It is our belief that there is an increasing demand for accurate and safe online transactions between people and that Traity’s disruptive and ground-breaking reputation passport will be of great value for its community and the whole collaborative economy.”
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