William Grant & Sons has acquired the Drambuie Liqueur Company, owner the Drambuie whisky liqueur brand.
William Grant & Sons’ brands include Glenfiddich and The Balvenie single malt Scotch whiskies, Tullamore DEW Irish whiskey, Grant’s blended Scotch whisky, Hendrick’s gin and Sailor Jerry spiced rum.
Drambuie is a unique blend of aged Scotch whisky, spices and heather honey.
William Grant & Sons’ chief executive Stella David says: “We have a passion and a reputation for nurturing and building brands. Drambuie is a natural fit for our portfolio, it has a very rich history and a great story to tell and we are delighted to be in a position to start to re-engage with existing drinkers and to connect the brand with an entirely new generation of consumers.”
Drambuie’s chief executive Michael Kennedy says: “We are pleased to complete this process with William Grant & Sons, a company who holds true those family values which will help nurture Drambuie to begin its next chapter of growth. As part of the William Grant & Sons stable of brands, we believe that Drambuie can truly achieve its potential as it will benefit from being part of a larger and more diverse organisation. I look forward to working with the William Grant & Sons’ team as we smoothly integrate the acquisition and help realise the benefits for both companies.”
