WeiChaiShi, China's largest mobile crowdtasking platform, has closed a USD3.2 million round of financing led by ClearVue Partners and joined by Nokia Growth Partners.
The funding will further drive WeiChaiShi’s growth as it continues to expand its team, build its partner network and add new features.
ClearVue Partners is a private equity fund targeting fast growing and promising consumer companies in the Greater China region.
Crowdtasking is different from crowdsourcing in that it compensates mobile device users to complete a task – rather than just to provide and share information.
"This infusion of capital is a tremendous vote of confidence in our business model and it comes at an exciting time for WeiChaiShi. We believe WeiChaiShi is leading the way in innovation and is best positioned to become the premier application in crowdtasking,” says Henry Pei, founder and CEO of WeiChaiShi. “With the resources and experience from ClearVue Partners, we can capitalise on a very large and very lucrative market opportunity.”
Launched in January 2014, the WeiChaiShi app connects businesses in China to an on-demand mobile workforce who are compensated to use their mobile phones to collect, capture and report real-time data while going about their everyday lives. As of May 2014, WeiChaiShi has over 100 global clients with a network of over 400 cities in China. Corporate clients in China include Coca-Cola, BMW, Lenovo, Nielsen, AutoNavi, Nestlé and Baidu.
"ClearVue Partners invests in innovative consumer-focused companies in China that are disruptive and that present a strong consumer demand opportunity," says William Chen, managing partner at ClearVue Partners. "WeiChaiShi is perfecting the crowdtasking experience and has created a truly interactive, collaborative space for an ever-increasing mobile on-demand workforce in China.”
