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Change Capital-backed Frette appoints chief executive

Frette, the international luxury linen and home furnishings business, has appointed Hervé Martin as chief executive with immediate effect.

The move follows the acquisition of a majority stake in Frette by Change Capital Partners, the pan-European private equity fund investing in retail and consumer goods companies. 
 
Change Capital Partners will make a significant investment in Frette to enable it to reach its full growth potential.   
 
Martin has built an extensive career in leading a number of international luxury and fashion brands.  He is the former chief executive of Baccarat, the luxury crystal manufacturer, where he oversaw the firm’s global expansion into Asia and key emerging markets such as Brazil and Russia.  Previously, in Florence, he was managing director, products & marketing at Salvatore Ferragamo, the Italian luxury products firm, with overall responsibility for its brand positioning, product development, marketing and sales support. 
 
Interim CEO Andrea Warden will remain at Frette and has been appointed brand director, which will enable her to drive the firm’s ambitious brand development programme.
 
Roger Holmes, partner at Change Capital Partners, says: “I am delighted to welcome Hervé as Frette’s new chief executive and look forward to working with him. He has achieved tremendous success in developing a wide range of highly regarded luxury brands and his experience in opening up new international markets and distribution is a perfect fit for Frette. Under Hervé’s leadership Frette is well placed to strengthen its position in the luxury bed and bath linen market.”
 
Martin says: “It is a privilege to be joining Frette at this time and looking forward to the challenge of growing the business. I have long been an admirer of Frette, which has an unrivalled position in its market, and believe it has an exciting future ahead of it.” 

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