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HIG invests in Boostability

HIG Growth Partners has made an investment in Boostability, a provider of search engine optimisation (SEO), local search, website creation, social and other digital marketing services.

Headquartered in Lehi, Utah, Boostability uses its proprietary management software platform to perform thousands of marketing tasks each day.
 
The company’s founders started the company in January 2009 with the idea of creating affordable and effective SEO services for the small business marketplace. Boostability has over 500 employees in the US, Canada and Australia.
 
Co-founder and CEO Travis Thorpe says: “We are pleased to partner with HIG whose breadth of digital marketing and media investment experience, strategic resources and international footprint will help us expand our service offering to our existing partners and customers as well as accelerate our growth internationally.”
 
Nik Shah, a principal with HIG Growth Partners, says: “Boostability’s growth is a testament to the company’s proprietary and highly scalable technology model for the delivery of digital marketing services to the local SMB market. We are excited to partner with the management team to help drive the company’s continued success.”

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