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Shark Punch raises USD1.2m funding round led by London Venture Partners, to fix game discovery

Shark Punch has finalised a USD1.2 million seed funding round led by Supercell investor London Venture Partners (LVP) and DN Capital. 

In addition, the company is launching its new game discovery platform: Playfield.io.
 
Playfield is a social discovery and community platform for games. Playfield helps players find games they care about, and allows developers to connect directly with their gamer communities. 

”We started the company initially to develop a new game called The Masterplan, but after many discussions with other game developers, we realized that discovery is a massive problem for both developers and players. The question is rarely 'is there a big enough audience', but 'how to reach the right audience’”, says Jiri Kupiainen, CEO, Shark Punch.
 
Playfield uses proprietary algorithms to find new games that the community can vote on, comment on, and follow, with social- and interest-based personalised recommendations in the pipeline. The service's open beta is currently available online, with mobile soon to follow.
 
"The number one problem for game developers today is user acquisition and we know that Playfield will help game developers to get their games discovered by relevant gamers", Kupiainen continues. "The Shark Punch team has the right formula to disrupt game discovery. We expect that the Playfield platform will revolutionise discovery for both gamers and developers.", said Paul Heydon, Partner at LVP. Paul will join Shark Punch's Board of Directors.
 
“Building great games is not always enough, and effectively bringing titles to market is increasingly difficult for developers. We’re very excited about Shark Punch’s long term vision for Playfield and look forward to helping them achieve it”, says Nenad Marovac, Managing Partner at DN Capital. LVP is leading the round investing from their seed fund and their AngelList syndicate. Other investors in the round include DN Capital, Reaktor Polte, as well as private angel investors.

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