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KKR and Pioneer complete Pioneer DJ share purchase

Pioneer Corporation and KKR have completed a share purchase agreement for Pioneer DJ, under which KKR and Pioneer now own 85.05% and 14.95%, respectively, of PDJ Holdings Co. 

Pioneer DJ develops and markets equipment for DJs, including CD players, mixers, controllers, headphones and speakers. It has a leading presence in the DJ equipment market with the top global market share, strong brand image, reputation for technological differentiation as well as high profitability and is the favoured brand of a broad range of top professional and amateur DJs worldwide. Pioneer and KKR will jointly leverage their respective business resources, brand power and technological capability, as well as global technology and media industry investment experience and networks to together aim for the further growth of Pioneer DJ.

Pioneer President and CEO Susumu Kotani, says: “KKR has a wealth of experience in the technology and media industry globally, and we are confident it has the expertise to drive Pioneer DJ forward. Pioneer will retain 14.95% of the voting rights in Pioneer DJ, and we will work with KKR to ensure the future growth of the company.”

Hiro Hirano, Member of KKR and CEO of KKR Japan, says: “We are delighted to have successfully completed this transaction, which is the first step in a promising future for Pioneer DJ. Pioneer DJ has built a leading position in the market based on its powerful brands and excellence in matching product development to market requirements. Over the long term, by working together with Pioneer DJ’s innovative management team, employees and Pioneer, KKR can provide support for the further growth and global expansion of the company.”

Yoshiaki Ide, Pioneer DJ President and CEO, says: “With the support of KKR, Pioneer DJ is embarking on a new journey as an independent company. We aim to leverage KKR’s global network and management expertise to grow our business. As an entertainment creation company we remain committed to the development of products and services that exceed customer expectations, and through the efforts of each employee we will strive to further improve customer value.”

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