iTech Capital, a Europe-based Venture Capital fund with a focus on the global digital market, invested USD2 million for a minority stake in Clickky, a global mobile app marketing platform.
Clickky is a one-stop mobile app marketing platform which uses in-house proprietary technology to offer user acquisition, traffic monetisation and performance analysis. The platform boasts its own affiliate and offerwall advertising network with more than 10,000 traffic partners, DMP and media-buying technologies. Clickky runs campaigns for clients on multiple traffic sources to reach the whole mobile ecosystem, using in-house targeting and optimisation capabilities.
The investment by iTech Capital will support Clickky in its expansion into the United States, South-East Asia and emerging markets, as well as the launch of new analytics and media buying features and products. Clickky also aims to launch and expand globally its new project, mobile advertising sales agency, MobiLimes, to give app developers and brands the ability to reach their goals by using Clickky’s technology and MobiLimes experienced account and media planning teams. Gleb Davidyuk, Managing Partner of iTech Capital will be joining the Clickky Board of Directors.
Vadim Rogovskiy, founder and CEO of Clickky, says: “With the help of additional resources provided by iTech Capital, we will be able to speed up and improve the implementation of our product and marketing plans as the market for mobile advertising shifts so quickly that we need to be able to adapt accordingly and move fast.”
With offices in Berlin, Moscow and Odessa, Clickky is rapidly growing, having enjoyed a 2014 two-fold revenue increase in the fast expanding mobile app market. Its clients include retail and online brands (Alibaba), marketing platforms (Glispa, MobPartner) digital agencies and advertising networks (InMobi), mobile app and game developers (Wooga, Plarium).
Clickky pioneered the market by being the first platform to provide clients with a Cost per Engagement (CPE) for non-incentivised users, optimising their campaigns to reach relevant audiences in real time.
Gleb Davidyuk, Managing Partner of iTech Capital, says: “The mobile advertising market is rapidly expanding and in 2016, revenues are set to exceed USD100 billion. Clickky has a huge amount of potential in this industry thanks to a talented management team, as well as a very solid reputation with their customers and peers.”
“Clickky’s team has an impressive amount of technical expertise, showcased in the innovation they are able provide clients in targeting high quality traffic. Along with their continued investment into marketing and their global push, iTech Capital is confident Clickky will continue to grow and become a market leader in the near future.”
