Perceva has made an offer and entered into exclusive negotiations with Fruit of the Loom for the acquisition of Vanity Fair Brands Europe, its European ladies’ lingerie business.
The project will now be presented in compliance with applicable laws to the employee representative bodies.
Vanity Fair Brands Europe designs and distributes the ladies' lingerie collections of four brands (Variance, Lou, Vanity Fair and BestForm) and a swimwear brand, Cherry Beach. Thanks to the complementarity of these strong and appealing brands, the group reaches a very large female audience. The group has a turnover of EUR 55 million and employs 300 people.
Jean-Louis Grevet, President of Perceva, says: “Vanity Fair Brands Europe has a strong attractive market position thanks to its amazing portfolio of brands. The group has all the assets to enter into a new phase of its development. Our ambition is to support its growth in France and abroad by addressing efficiently the needs of the customers.”
