Capillary Technologies, a provider of cloud-based software solutions that help retailers intelligently engage with their customers, has closed a USD45 million Series C round of financing led by an affiliate of private equity firm Warburg Pincus.
Existing investors Sequoia Capital and Norwest Venture Partners also participated in the round. Capillary will use the capital infusion to expand its offerings to enable clients to develop an omni-channel view of their customers, both organically by broadening its product suite, as well as inorganically via the acquisition of MartJack, Asia’s leading Multi Channel Commerce provider.
Capillary’s cloud-based platform, which can integrate into virtually any point-of-sale device, offers a one-stop solution for retail marketers to engage with their customers, by capturing and analysing customer data, and enabling targeted customer communications to increase loyalty and engagement. By combining big data with a robust analytics engine, Capillary optimises the relevance and profitability of personalised offers to consumers in real-time, significantly increasing both loyalty and sales.
“Warburg Pincus needs no introduction for the kind of strategic direction and commitment they bring to the table, in addition to the investment. This funding round validates our model and vision of enabling retailers to harness the power of the cloud and to provide a deeper connect for consumers across channels. It also puts us on the path to being one of Asia’s true product bellwethers, which will establish us as a strong contender on the global map of Enterprise SaaS solutions,” says Aneesh Reddy, co-founder and CEO of Capillary Technologies.
“The retail sector in Asia is undergoing a significant transformation, as organized retail develops in tandem with e-commerce, and as retailers invest in tools to drive consumer loyalty and retention across online and offline channels. Under the leadership of Aneesh Reddy, Capillary has emerged as a preferred partner for retailers throughout emerging Asia as they navigate this evolving industry landscape. We are excited about partnering with a very talented management team with deep domain expertise, and believe that the company is well-positioned to further build on its strengths and successes”, said Nitin Nayar, Managing Director, Warburg Pincus.
Concurrent with this fundraise, Capillary has also undertaken significant portfolio expansions in areas of multi-channel commerce enablement, online-to-offline (“O2O”), predictive analytics and customer experience to expand its product and customer service capabilities.
