Bryan, Garnier & Co acted as exclusive financial advisor to My Media Group on its capital reorganisation financed by Euromezzanine through bonds issuance, which allowed management to take back full control of the company.
After three years alongside Dzeta Conseil, My Media Group has achieved a 42 per cent gross margin growth in a globally stagnating market. Strong of this operational performance, My Media Group, valued at over EUR50m, has regained its full independence following the transaction.
My Media Group was able to grow organically thanks to an accelerated flagship client acquisition process (ie Castorama, Groupon, Sixt or Burger King more recently) and to a unique drive to web expertise that served the launch of over 40 rising stars of the digital pure players such as Zalando, Balsamik, Trip Advisor, Housetrip, Made.com, Babbel or Photobox.
In addition, My Media Group has accelerated its growth through successful acquisitions: Libre Echange -renamed Roik- has allowed the Group to strengthen its leadership position on the pure players segment, and Geovista has helped address distributors and franchisees’ numerous needs in local media buying.
This diversification strategy’s success was also reflected in the performance of Eggs, the company’s advertising agency. Eggs has secured a record number of advertising campaign contracts this year with companies such as Direct Energie, Lelynx, Pimkie, Euro Assurance, CadreEmploi, Spartoo, and more recently Search Foresight, an agency that has become, in less than three years, one of the leading players in inbound marketing in France.
“These results endorse the relevance of the positioning and strategy put in place since the inception of the Group, a unique offering with high-value added and driven by performance,” says Anthony Ravau, CEO of My Media Group.
This latest transaction is the 4th that Bryan Garnier has led over the past 10 months in the media sector. "Following the disposal of Netco Sports to Euro Media Group, the disposal of Easyvovage to Webedia and the reverse takeover of Wild Bunch on Senator this MBO on the leading French independent media agency confirms our expertise in the Media sector and our capacity to support shareholders and managers in their development strategy" added Thibaut De Smedt, Managing Partner at Bryan, Garnier & Co.
