HIG Capital, LLC (“HIG”), a leading global private equity investment firm with $19 billion of equity capital under management, is pleased to announce that its portfolio company
Eletromidia, a portfolio company of HIG Capital, has completed strategic investments in DMS Publicidade Mídia Interativa (DMS) and Telefónica On The Spot Soluções Digitais Do Brasil (TOTS).
DMS and TOTS operate out-of-home advertising in the subway systems of Rio de Janeiro and São Paulo, respectively.
These transactions significantly expand the reach and depth of Eletromidia’s advertising network, providing more value to clients and agencies. With over 11 million unique impacts daily in the most important cities, Eletromidia is one of the most relevant players in the out-of-home advertising industry in Brazil.
Fernando Marques Oliveira, Managing Director and Head of HIG Brasil & Latin America, says: “These acquisitions are important steps in Eletromidia’s expansion plans. We are excited to support the management team and future development of the Company.”
