Nordic Capital Fund VIII has acquired Cint, a specialist in insights data collection technology, from a large shareholder group that includes Prime Ventures, Creandum, Cipio Partners, the founder, and a group of individual investors and employees..
Nordic Capital will aid Cint’s growth in an industry where consumers are becoming increasingly mobile and digital, and brand marketing spend is shifting to online.
Fredrik Näslund, Partner at NC Advisory AB, advisor to the Nordic Capital Funds, says: "Nordic Capital is impressed by the quality and efficiency of Cint’s technology, its strong value proposition to its customers and the quick adoption of the technology. The company is ideally placed to add value to both suppliers and buyers of research panels as a fully automated, truly global platform. Nordic Capital looks forward to supporting the management team in further accelerating Cint’s growth as well as investing in further development of the company and its products.”
Cint’s CEO Morten Strand, adds: “We are very pleased that Nordic Capital has chosen to invest in Cint. Nordic Capital’s extensive experience of successfully developing and growing technology businesses, in cooperation with management and employees, suits us very well and gives us the opportunity to continue our positive development. In the age of accelerating digital transformation in consumer insights and behaviour, we will together continue to be a leader in technology innovation for the market research industry.”
Cint’s main product is OpinionHUB, a B2B exchange for seeking and collecting insights. The platform connects the buy-side – typically a market research firm that needs to access panellists for consumer research – with the sell-side, the companies owning consumer panels. This allows the customer easy access to a specific number of pre-defined, deeply profiled panellists in a specific country, region or local area in the world, through the platform’s self-service and real time matching algorithms.
Since launching its OpinionHUB panel marketplace platform in 2005, Cint has rapidly evolved in a technology centric environment and has established a profitable business model, which benefits the whole value chain when working with consumer surveys, as it reduces time and costs for all parties. Cint has a track record of launching industry ‘firsts’ that have raised standards in innovation, transparency and quality within the market research world.
Cint is headquartered in Stockholm, Sweden and has 13 offices in major cities across Europe, North America and Asia-Pacific. The company has over 140 employees. Cint has enjoyed exponential growth and development over the last 10 years, and targets above 30 per cent growth annually on average. With Nordic Capital as the new owner, Cint will continue on its rapid growth path, securing a leading position in the sector.
