IK Small Cap I Fund, advised by IK Investment Partners (IK), is to acquire Touristry AB, a provider of tourism related services in the Nordics, primarily focused on bus and boat sightseeing (Hop-On, Hop-Off). Financial terms of the transaction have not been disclosed.
Headquartered in Stockholm, Touristry is a market leading operator of sightseeing buses and boats in the Nordic capitals as well as provider of tourism related services. The Company operates brands such as Red Buses and Red Sightseeing, and provides services to over 1.3 million tourists per year.
“We are very excited to partner with Micha and the rest of the management team. Touristry has successfully grown into a leading player in the Nordics, and this unique position provides an excellent foundation for future success. Our intention is to continue to grow the Company in the Nordics and also in other European cities. The European market for Hop-On, Hop-Off sightseeing services is highly fragmented, and we see potential for consolidation,” says Kristian Carlsson Kemppinen, Partner at IK Investment Partners and advisor to the IK Small Cap I Fund.
“With its experience of building up businesses internationally, IK is the perfect partner for us. Touristry has a track record of successful growth, and together we can increase market penetration and accelerate our European development plan,” says Micha Gottfarb, CEO of Touristry.
Completion of the transaction is subject to legal approvals.
