Balance Point Capital, in conjunction with its affiliated funds, Balance Point Capital Partners II, and Connecticut Growth Capital, LLC, has made a strategic investment in Clarus Commerce (Clarus).
Balance Point provided preferred and common equity capital to facilitate the acquisition of the Company alongside Landon Capital Partners, Falcon Investment Advisors, LLC and Trivergance.
Founded in 2001 and headquartered in Rocky Hill, Connecticut, Clarus develops, owns and operates a comprehensive platform for membership and loyalty programs through an owned and operated channel and white label channel. Clarus' flagship product, Freeshipping.com, offers a suite of benefits to consumers including free shipping, 10% cash back, price comparison, price guarantee and other savings across a consortium of over 1,500 online retailers.
Justin Kaplan, a Partner of Balance Point Capital, says: "Clarus' market leader status, unrivaled team, and compelling value proposition positions the business extremely well for growth within existing channels and adjacent markets. We are thrilled to partner with Tom Caporaso and the rest of the management team to continue to build the business by driving new customer acquisition, expanding its loyalty marketing programs and penetrating new markets. Lastly, we are delighted to invest in the Connecticut market to support local businesses."
Tom Caporaso, CEO of Clarus, says: "We are delighted to have Balance Point onboard. Balance Point really spent the time to understand our business, our culture, and our desire to grow. We look forward to a fruitful partnership with Balance Point."
