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ClickDimensions forms strategic equity partnership with Accel-KKR

ClickDimensions, a provider of marketing automation and email marketing technology, has received a growth equity investment from Accel-KKR, a leading technology-focused private equity firm. 

The new partnership will allow ClickDimensions to continue its significant growth while making additional investments in existing products and driving further product innovation in the marketing technology space. Terms of the investment were not disclosed.  

The company, with over 2,400 customers and nearly 1,000 reseller partners, delivers value to companies of all sizes through its two platforms, ClickDimensions and Automational. Embedded directly in Microsoft Dynamics CRM, the ClickDimensions solution brings robust marketing tools and a seamless experience to CRM users. Automational is an all-in-one sales and marketing platform tailored to the needs of small businesses.

"ClickDimensions is known for developing innovative marketing technology backed by superior customer support," says John Gravely, ClickDimensions' CEO. "Our new partnership with Accel-KKR will allow us to take our products and service to the next level. This is a big win for our company, partners and customers, and we are excited about the growth opportunities it brings."

"With its industry-leading platforms, global client base and experienced management team, ClickDimensions has everything we look for in a partner," says Fred Sturgis, Managing Director at Accel-KKR. "We look forward to working with the company as they continue to deliver more value to customers and partners within the Microsoft Dynamics ecosystem as well as to small businesses worldwide."

Founded in 2010, ClickDimensions quickly grew to become the top-rated marketing automation solution for Microsoft Dynamics CRM. The company expanded its product offerings in 2015, launching Automational. ClickDimensions proudly ranked no. 227 on the 2015 Inc. 5000 list of the fastest-growing private companies in America, ranking 25th among software companies overall and first among marketing automation providers.

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