transcosmos is to make an additional investment in UNQ (Shanghai) Co, a China-based e-commerce distributor.
transcosmos is the second largest shareholder in the company after Wang Yong, President & Founder of UNQ. With this additional investment, transcosmos’s ownership ratio in the company increases from 26.3 per cent to 39.9 per cent.
As an e-commerce distributor mainly for Japanese brands such as SHISEIDO, KOSE, SUNSTAR, unicharm and Calbee, UNQ operates wholesales and sales promotional activities for Chinese major online retailers including JUMEI, The Store and JD.com, with official sales representative rights. The company also operates business-to-consumer sales through opening UNQ brand stores on those online retailers as well as operating brands’ flagship stores and its own flagship store on TMALL. Furthermore, through building Japan to China cross-border E-Commerce model, UNQ is now driving its effort to expand Japanese brands’ sales in China.
In addition to their highly attractive and extensive product selection as well as merchandising skill, UNQ owns strong capability to close deals based on their rich marketing know-how which ultimately results in sales. As the largest scale E-Commerce distributor in China which specialises in cosmetics, personal care and food products, UNQ continues to achieve big leap in sales in recent years and planning to surpass 60 billion yen by 2020.
Since signing capital and business alliance agreement with UNQ in March 2015, transcosmos has been engaging in Chinese E-Commerce distribution process as an E-Commerce distributor. With increasing its stake in UNQ, transcosmos further enhances partnership with the company and aggressively drives its direct sales model to sell its client companies’ superior products via leading Chinese online retailers. transcosmos aims to make further contribution to expand client companies’ sales through selling their products not only in China but also in ASEAN and Western markets with leveraging transcosmos’s BtoC channel and other sales channels respectively.
