Petra Capital Partners, a private equity firm based in Nashville, Tennessee, has made a USD10 million growth capital investment in Austin, Texas-based BP3 Global, a provider of business process and decision management (BPM) software and services to the Fortune 500.
The investment will help BP3 speed up the development of its proprietary Brazos software platform, which collects data, surfaces actionable insights and then makes suggestions or changes to a customer’s business process. As part of the transaction, Petra general partner Rob Smith will join BP3’s board of directors.
“The big disconnect in the analytics space is that, while software gives companies a look into operations, managers don’t know how to exploit the data,” says Scott Francis, chief executive officer of BP3. “Our customers leverage our Brazos platform and services to turn actionable suggestions about a customer, employee, or process into decisions that boost profit, satisfaction, or experience.”
Lance Gibbs, chairman of BP3, says: “Finding the right financial partner that fits both our business goals and culture was the greatest consideration when raising capital for BP3. We took our time to do just that and Petra was the clear choice.”
“BP3 represents a perfect example of what we look for in an investment at Petra,” says Smith. “In spite of having raised no outside capital prior to our investment, the team at BP3 has built a world-class, high-growth services organisation, and has developed proprietary software and solutions that deliver tremendous value to its customers. As companies must increasingly interact with both customers and employees across multiple digital devices and channels, the necessity for innovative business processes is no longer a luxury, but a requirement. We’re thrilled to be partnering with an organisation in BP3 that we believe is well-positioned to be the leader in this rapidly growing market.”
