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Galaxy Holdings and Puji Capital launch Shenzhen-based JV venture platform

Puji Capital and Galaxy Holdings have formed a joint venture to create a new economic and business region in Shenzhen to bridge and innovate cross-border business between China and the West through investment and business support.

The new joint venture platform is aiming to spark innovation and encourage cross-border business cooperation and investment by providing both direct investments as well as the professional services for global companies expanding in China and other key, high-growth markets in Asia. 

The joint venture platform will target and invest into more than 10 small to medium sized Western growth companies in each of the three core industry sectors: mobile gaming, media technology and consumer hardware with the purposes of developing separate joint ventures to enter and expand into the China market; capitalise on the rapidly-growing Chinese consumer market; and establish strategic positions along the respective industry ecosystems.  

The new innovation and business hub will be based in Shenzhen and has already developed programs with a preferred network of strategic partners across China for co-investments, commercial cooperation, distribution, and point of sale opportunities for Western companies the platform invests into.

"As a Special Economic Zone that is only 30 minutes' drive from Hong Kong, Shenzhen has the most developed infrastructure and business environment in the country to help companies reach full potential," says Yao Huiqiong, CEO of Galaxy Holdings. "Shenzhen is already known as the epicenter of China's booming mobile, internet, hardware, and new technology industries. With a population of 22 million, a leading growth rate among all the Tier 1 cities and the highest ratio of young professionals from 20-30 nationwide, Shenzhen is undoubtedly the most vibrant business city in China and positioned to be the Silicon Valley of the East. This new platform will create new jobs and economic benefits for the city and truly define Shenzhen as the new innovation capital for China and Western business."

Alex Szeto, Investment Director at Puji Capital, says: "We are uniquely positioned in the market as we have participated in various cross-border investments and provided related advisory between China and the West for over 15 years. We have seen nearly every iteration of pitfalls and pain points for Western companies entering China -- and have carefully created a 360 degree full-service platform with Galaxy to address those needs and challenges. So, now when we make direct investments into the US and Western companies coming to China, we can also provide a tailored and turnkey solution and strategy for success. Galaxy (Holdings) is a cornerstone brand name throughout China and we are beyond thrilled with this new venture with them."

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