San Francisco Equity Partners (SFEP), a private equity firm focused on expansion-stage companies in the consumer industry, has acquired a majority stake in organic spices and seasonings company Red Monkey Foods.
SFEP will partner with founder and CEO Jeff Brinkhoff and his team to capitalise on the strong momentum in the business.
Red Monkey Foods is a provider of premium organic spices, seasonings and other natural dry food products. Operating out of a facility in Springfield, Missouri, the company manages gourmet store brand programmes for many of the nation’s largest food, mass and specialty retailers. The company has a global organic supply chain, strong product development capabilities and data-driven category management expertise.
“Red Monkey Foods is at the intersection of two clear trends in the food industry: the rise of gourmet store brand programs and the continued growth of organic products in numerous categories,” says Scott Potter, managing partner at San Francisco Equity Partners. “The company has experienced tremendous growth in recent years, bringing on new retail partners and expanding to additional premium dry food categories such as seasoned ancient grains. We look forward to supporting Jeff and his team with financial, strategic and operational support as they capture the large growth opportunity in front of the company.”
“We were seeking a partner with deep experience in our retail channels and a demonstrated ability to help consumer businesses scale profitably. Given their track record with leading natural brands such as Method and Yes To, coupled with their experience with multiple premium store-brand businesses, SFEP will be an ideal partner for us at this key juncture in our company’s expansion,” says Brinkhoff.
