HIG Growth Partners’ portfolio company Centerfield Media has acquired Qology Direct.
Centerfield is a digital media company that leverages its proprietary technology platform, Dugout, to optimise the customer acquisition process by identifying high value and intent driven consumers at scale across a variety of digital media platforms including search, display, social and others.
Qology’s customer acquisition and conversion capabilities will enable Centerfield to offer a fully integrated sales and marketing solution controlling the consumer experience from initial touch point all the way through completed sale, delivering new customers at scale to some of the biggest brands worldwide.
“When we invested in Centerfield in 2015, it was clear the company had developed a unique marketing technology solution to automatically identify consumer intent and source new customers in real time,” says Nik Shah, managing director at HIG Growth Partners. “We are very excited to see Centerfield continue to expand its product and services with the addition of Qology. We look forward to their ongoing growth and market leadership, as they work to deliver tremendous impact for the world’s largest brands across a wide variety of industries.”
“HIG played an integral role in our strategic acquisition of Qology and we appreciate their continued support as Centerfield continues to build the market leading end-to-end customer generation platform,” say Centerfield’s co-presidents and co-founders, Jason Cohen and Brett Cravatt.
