Monroe Capital has acted as sole lead arranger and administrative agent on the funding of a senior credit facility to support private equity sponsor HIG Growth Partners’ investment in AdTheorent, in partnership with its founding management team and existing investors.
Based in New York City, AdTheorent is a rapidly growing digital advertising solutions and service provider that leverages its proprietary machine learning technology and cross-environment identity mapping to connect advertisers with their target audiences at scale.
The company’s predictive technology platform uses Big Data, adaptive models, and device and environment mapping to identify the audiences that are most likely to engage with a given digital ad and then deliver only those intelligent impressions.
In addition, the company has commercialised Barometric, a SaaS offering which leverages proprietary cross-channel tracking and attribution technology to help brands identify consumers and track performance of media across all environments, including desktop, mobile, TV, radio and in-home.
