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Joyme Capital and Kee Ever Bright launch video game investment fund

Joyme Capital has teamed up with Kee Ever Bright Technology to establish an investment fund with an initial target fund size of USD140 million (RMB1 billion) which will focus on investment opportunities in game development, game distribution, e-sports and other businesses related to the creation and publishing of mobile and PC video games.

Yang Chen (CY), founder and CEO of Joyme Group, says: “China is the largest gaming market in the world by revenue. And Chinese game players have huge appetites for Western games. However, developers and publishers continue to find China to be one of the most perplexing and challenging global regions for them to break into.
 
“With this fund, we will look for opportunities to acquire ownership stakes in successful game developers. Our model of investment focuses on successful organisations. The combined financial and game publishing resources we are able to offer through this investment model give us unique strength in bringing Western games to market in China.”
 
This new partnership expands on Joyme’s history of collaboration with other businesses in the mobile games space. In 2016, Joyme announced a technology and content partnership with Youku Tudou, a subsidiary of global internet giant Alibaba and China’s largest video sharing site.
 
Joyme Group’s investor-partners include Fosun Kinzon Capital and Blue Run Ventures in addition to Alibaba’s Youku Tudou.
 
The fund will make investments in game developers and related businesses that have demonstrated their ability to create successful games and generate strong revenue growth. As part of the overall investment strategy, Joyme will leverage the full portfolio of the Joyme Group to help ensure games’ successful entry into the Chinese market.
 
“Chinese players hunger for and are inspired by the innovation that comes from the West,” says CY. “The games look and feel different; they are novel and challenging; they have unique storylines; and they are fresh with new technologies and game features not found in local content.
 
“We are excited to be able to help bring Western games to Chinese players.”

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