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Noerr advises Kieser Training on China JV

Noerr has advised Kieser Training on setting up a joint venture together with the Chinese project developer EuroSinoInvest (ESI).

The joint venture marks Kieser’s entry to the Chinese market.
 
The first Kieser training studio in China is soon to open in Beijing, and another 20 studios will be established in the Chinese market in the next three to five years.
 
Kieser Training, which focuses on health-oriented fitness training, currently operates 138 training studios in Australia, Germany, Luxemburg, Austria and Switzerland, either itself or as a franchisor.
 
Kieser Training has for many years relied on advice from Noerr’s partner and distribution law expert Tom Billing. The lead partners in this case were Noerr’s Berlin-based corporate partners Katrin Andrä and Dr Tibor Fedke, who had already been involved in a previous joint venture of Kieser Training. Noerr also acted as lead counsel in this transaction.

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