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Indigo acquires 15 per cent stake in FMCG

Indigo Holdings, a Middle East-focused investment company that provides investors with exposure to early stage businesses, has invested approximately GBP200,000 in FMCG, a recently established online retail delivery business of Iranian convenience store chain Yaran Daryan.

Indigo has acquired a 15 per cent equity stake in FMCG at a post-money valuation of approximately GBP1,330,000.
 
FMCG operates a similar business model to Ocado, however it differs to Ocado’s warehousing model as its online orders will be automatically routed to the nearest Yaran Daryan store, which will then be collected by the company’s fleet of drivers and delivered to the customer’s address.

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