Law firm Bond Dickinson has advised Piper, an investor in consumer brands, on its investment into Pet Food UK, the company behind the Barking Heads, Meowing Heads and AATU brands.
The Bond Dickinson team, led by corporate finance partner Simon Hewes, managing associate Leon Miller and solicitor Sammy Hill, advised on all stages of the transaction.
Piper's GBP5 million investment strengthens its presence in the natural pet food sector and marks the final investment from Piper’s GBP107 million fifth fund. The Pet Food UK brands have revenues exceeding GBP10 million.
Hewes says: "We are delighted to have advised our longstanding client Piper on this latest investment, which will support Pet Food UK's ambitions for growth in the UK and internationally. Our work advising the client strengthens our corporate and commercial law credentials as well as our sector expertise in consumer brands."
Rory Gibbs, investment director at Piper, adds: “The Bond Dickinson team were instrumental in getting the deal over the line. They offered commercial advice and their specialisms were extremely useful during the due diligence process. Thanks for all of your hard work.
"The GBP250 million natural pet food market continues to be an area of high growth as consumers are increasingly and justifiably concerned about what they are feeding their pets. Backing the team behind Barking Heads, one of the leading premium natural dry pet food brands, complements our investment in Forthglade which is focused on the premium natural wet food sector. Both investments demonstrate our commitment to finding market leading brands in sectors we believe have significant growth potential. The two businesses will continue to be run independently."
