Private equity investor Advent International is to acquire a significant ownership interest in Dixcy Textiles Pvt Ltd (Dixcy), an innerwear brand in India.
Dixcy’s Founder and Managing Director, Prem Prakash Sikka, will retain a stake in the company and continue as the Chairman following the completion of the transaction. Financial terms were not disclosed.
The transaction is Advent’s fourth investment in India since 2015 following its purchase of equity stakes in Crompton Greaves Consumer Electricals, QuEST Global Services and ASK Group.
Located in Tirupur, India, Dixcy was founded in 1982 by Sikka with a vision of creating a strong brand that caters to all segments of the innerwear and hosiery market. Today the company is the exclusive manufacturer and marketer of several leading innerwear brands, including Dixcy Scott, Dixcy Scott UNO, Dixcy Josh and Dixcy & Slimz. The company also sells a premium range of products including casual wear such as track pants, shorts and polo t-shirts. Additionally, Dixcy has begun to expand internationally by placing its products in stores across the Middle East and Singapore.
Through its network of more than 1,000 distributors, Dixcy supplies products to over 120,000 retail outlets across the country. The company employs over 3,500 people and generated sales of INR 7.8 billion (US$120 million) in fiscal year 2017.
“We are excited to partner with Advent, a leading global investor with strong knowledge of the Indian market and significant experience in the retail and consumer sector,” says Prem Prakash Sikka.
Raghul Sikka, Director of Dixcy, added, “We look forward to working with Advent to further expand the business, following a twin-pronged strategy involving organic growth from the existing offerings and expanding internationally to newer geographies.”
“Dixcy is a well-positioned brand with a strong distribution network in an attractive industry,” says Shweta Jalan, Managing Director and Head of India for Advent International. “The innerwear market in India is expected to grow at double-digit rates over the next five years, driven by increased per capita spending and consumer demand for higher quality products. We see significant opportunities to create value by investing in distribution, sales and product innovation, and improving procurement and production efficiency.”
