Private equity firm Providence Equity has complete an investment in DoubleVerify (DV), a provider of digital media measurement software and analytics.
As previously disclosed, digital marketing and advertising executive and former CEO of Starcom MediaVest Group Laura Desmond has been appointed Lead Director of the DoubleVerify Board of Directors. The DoubleVerify management team, under the direction of CEO and President Wayne Gattinella, will continue to lead the Company.
Since DV was founded in 2008 with the creation of the first brand safety solutions for online advertisers, 3rd party measurement has become a requirement for most brand advertisers. Today the Company provides a comprehensive technology solution that assures the quality and performance of digital media investments for the world’s largest brands and media platforms. The DV Authentic Impression® provides clients with a single KPI to ensure each ad impression is viewable, fraud-free and meets brand safety requirements.
As part of the transaction, Capital One served as administrative agent and lead arranger on a senior secured facility to the Company. The proceeds were used to support Providence’s acquisition of DoubleVerify.
