San Francisco Equity Partners (SFEP), a private equity firm focused on growth-oriented companies in the consumer sector, has made a USD20 million strategic investment into BrüMate, a direct-to-consumer (D2C) provider of insulated drinkware for adult beverages.Founded in 2016 by Dylan Jacob, BrüMate has built a cult-like following of its growing line of insulated drinkware for adult beverages, including wine tumblers, wine canteens, can and bottle coolers, barware, and most recently coolers. BrüMate is continually enhancing the perfect drinking experience for consumers through its innovative products. The company was recently named No14 on Inc. Magazine’s 2020 “Inc 5,000” list of the fastest growing companies in America, and Jacob is a Forbes 30 under 30 alum. This is BrüMate’s first outside investment.
SFEP operating partner Moiz Ali, founder of leading D2C natural personal care brand Native, is investing alongside SFEP and will be working closely with Jacob and his management team to further enhance the company’s best-in-class digital marketing and ecommerce strategy.
“In taking on a capital partner for the first time, it was important for us to partner with a firm like SFEP with a proven history of scaling iconic consumer brands and executing strategic retail programs,” says Jacob. “We’re also thrilled to be working with Moiz, who has invaluable experience building one of the fastest growing and most successful D2C consumer brands in history.”
“BrüMate is a truly unique brand that has developed a strong emotional connection with its consumer,” says Scott Potter, Managing Partner of SFEP. “We are committed to retaining the brand’s focus on innovation, product quality, and enhancing shared outdoor consumer experiences.”
