Mad Rabbit, a California-based tattoo aftercare brand, has raised USD2 million in a seed funding round led by Acronym Venture Capital with participation from Mark Cuban and Stefon Diggs.
The brand is committed to reinventing the tattoo skincare industry with its high-quality, all natural products. With this funding, Mad Rabbit will continue to expand its experiential lifestyle brand and optimize its product offerings, manufacturing, and operations, and marketing efforts.
“In 2019, we were selling tattoo balm from our dorm rooms, and in just two short years, we’ve successfully inked a deal with Mark Cuban and are now primed for even greater opportunity with our newest partner, Acronym Venture Capital and Joshua B Seigel, a team responsible for investing in some of the most prominent consumer brands. We are thrilled to begin the next chapter of our journey along with our new strategic investors,” says Selom Agbitor, Co-Founder of Mad Rabbit. “Together, we will continue to build a multi-channel experiential brand that will elevate our offerings in the tattoo aftercare market ultimately helping people express their individuality and maintain their body art.”
With a mission to fill a void in the tattoo aftercare market, Mad Rabbit officially launched a simple, effective, and skin-friendly tattoo balm. Effective yet safe for the skin, Mad Rabbit has now expanded with a full line of products that improve the process of maintaining a tattoo including a tattoo balm, an SPF30 sunscreen, and a soothing gel.
Mad Rabbit has evolved into a lifestyle brand that allows for a significant positioning in the category and is poised for greater opportunities to cultivate a deep connection with tattoo consumers, both new and old. Understanding this core consumer, Mad Rabbit has tapped into the consumer mindshare by positioning themselves on the forefront of compelling content and storytelling. Through a significant social media presence, the brand is able to organically reach a diverse community of tattoo enthusiasts to provide safe and healthy skincare options that showcase meaningful stories. Most recently, Mad Rabbit launched a series entitled, ‘Spilling Ink,’ which featured in-depth stories from professional athletes like US Women’s National Team’s goalkeeper, Ashlyn Harris, and U.S. Olympian Swimmer, Caeleb Dressel.
“Acronym Venture Capital looks to invest in strong, founder led brands that are defining consumer categories. In Mad Rabbit, we saw a team that intimately understands the tattoo culture and community and can become the category leader,” says Joshua Siegel, General Partner of Acronym Venture Capital. “We’re excited to work alongside Oliver, Selom and the entire Mad Rabbit Team and have the opportunity to help this company achieve further success.”
“Alongside the support and guidance of our investors, we look forward to reaching a larger, more inclusive community of tattooed consumers with our products. Our vision for the brand is that it will someday extend far beyond skincare,” says Oliver Zak, Co-Founder of Mad Rabbit.
