PAI Partners (PAI) has completed the acquisition of European Camping Group (ECG) from Carlyle, Ontario Teachers’ Pension Plan (Ontario Teachers) and Montefiore Investment (Montefiore).
Headquartered in Aix-en-Provence, France, ECG operates a fleet of over 22,000 units (mostly mobile homes) across more than 310 premium campsites located in attractive destinations such as France, Italy, Spain and Croatia. The Company leverages four renowned and complementary brands (Homair, Eurocamp, Al Fresco, and Roan) ensuring deep commercial coverage in key European outbound markets.
Under Carlyle, Ontario Teachers and Montefiore’s ownership, ECG underwent significant expansion, becoming the leading mobile homes operator for holidays in Europe. The Company reinforced its strong presence in key outbound markets thanks to the successful acquisitions and integration of Eurocamp, Al Fresco, Roan and Palmiers Océan, while increasing the range of destinations on offer through the acquisition of independent campsites. The Company also developed “CampingVision,” the premier online booking platform for campsites in Europe.
The transaction will provide a solid foundation for future growth with ECG benefitting from PAI’s support as it seeks to take advantage of a wide range of organic and M&A opportunities. Impressed by ECG’s development and the work of the existing management team over the last decade, PAI is delighted to be backing its plans to further reinforce the Company’s leadership within the European outdoor accommodation industry.
PAI has an excellent track record in the sector, most recently through its former investment in Roompot, a leading holiday park operator in the Benelux region. PAI is investing from its PAI Europe VII fund.
