BGF has exited its investment in long-term portfolio company, Abacus Software Ltd.
The London-based SaaS subscription management platform has been acquired by Naviga Inc.
Abacus is a content and subscription management software provider with unique proprietary Customer Data Platform (CDP) and Digital eXperience Platform (DXP) offerings. The London-based business helps brands and communities in the publishing and membership organisation sectors improve revenue and engagement with personalised digital experiences and offers.
BGF backed Abacus in 2013, and has over the last nine years, provided close to GBP4 million of growth capital. During this time, BGF’s investment has enabled the business to increase its sales and marketing activity, accelerate the development of its software platforms, and expand its offering into adjacent markets including B2C publishing, professional institutions and events.
