Grant Thornton UK’s Corporate Finance team has advised on the sale of education-technology (EdTech) company Sumdog to a Scandinavian buyer, eEducation Albert (Albert), with more activity in the sector expected amid significant investor demand.
Headquartered in Edinburgh, Sumdog was founded in 1994 and has become a leading global B2B player in the EdTech market, with a strong presence in the United States as well as across Europe.
Sumdog’s digital platform is currently used by approximately 15 per cent of all schools in the UK and 10 per cent of all schools in the US. It is a complete digital learning platform for children between the ages of five-14 in subjects such as mathematics, spelling and grammar, adapted to the British and American curriculum. The product is built around 30 games with a focus on a good user experience for children.
It has been acquired by Albert – a leading Nordic EdTech player.
